If you have decided that having an online shop is your next goal, congratulations. This is an important step and it can definitely pave the way to your success. But designing an e-commerce website is not as easy as anyone may think; it’s not just about having the best pictures of your products or the easiest checkout options. In e-commerce, competition is fierce. So, do you want your e-commerce site to be a success? Here are some important elements to remember.
- A better experience mobile-wise
More online shoppers are doing their shopping using their mobile gadgets, and this is where your e-commerce site can really shine. Make sure your website is mobile-friendly, and your share of the market will increase. So what are the elements you have to think about? First, think about your checkout functionality. It should be easy for your shoppers to check out once they have made their buying decision. To make your mobile-friendly site even more effective, keep it clean and simple and combine it with clear, easily recognisable links and buttons. Make sure that your page navigation, ‘next’ icons, and check out icons have appropriate space for thumbs and fingers to tap on.
- Enhance your process for checking out
One of the worst things you can do for your e-commerce site is to have a checkout process that is not designed well or not working properly, as the professionals in web design from https://xist2.com will confirm. Pay attention to your process for checking out, and make sure there is a balance between usability, trust, and functionality. To give you a better idea: have big checkout icons, and don’t surprise your shoppers with unexpected expenses or costs whilst they’re checking out. Also, make sure your site is optimised when it comes to loading time – in other words, make it fast. Make it easy for shoppers to edit the contents of their cart, and show your options for shipping in a clear manner. Don’t forget to showcase your security methods through logos, and ensure that your process for checking out is clean and uncluttered. Highlight your customer support number(s) as well.
- Give guests an option
For many shoppers, nothing is worse than having to sign up or register before they can begin shopping. Most shoppers will simply abandon their purchase if they are forced to register, so give your shoppers a guest shopping option. Rather than have them register, just give them the option to shop as a guest, and they’ll thank you for it. The fact is that those who shop online do so because they want a quick and easy process – so having them fill out a long registration form defeats their purpose. An option for guest users has become a necessity for many e-commerce websites.
