The work of advertising companies in Budapest like Dog and Pony marketing agency cover more areas than you would think. A marketing firm can be considered as a service provider who assists other businesses with the planning, design, and delivery of their marketing activities. With the advent of digital advertising, most of these marketing firms deal with online marketing.
But how does this look like in practice? What methods can a marketing agency employ to help other companies succeed in Budapest or other cities? What are the benefits of online advertising? Read on to find out more about what a marketing agency does!
What does a full-service marketing agency do?
Not all marketing agencies are the same. Some advertising agencies focus entirely on the communication aspects of businesses with services like the placement and creation of online ads on certain platforms or video spots. Other companies deal exclusively with creative advertising such as corporate brand identity or website development tasks, while digital marketing companies focus on either social media or non-paid organic advertising through SEO (search engine optimization).
A full-service marketing agency acts as a company that can cover all areas of marketing, including consultation services for B2C and B2B businesses, as well as planning and executing a fully developed marketing strategy. They only use marketing as a tool to make data-driven decisions about your company: they are familiar with all the latest trends and methods of digital advertising, and will carefully analyze your online presence to make decisions that will fit your business the most. That is one of the greatest strengths of a full-service online marketing agency: being able to offer you services that are customized to the needs of your business.
What can an online marketing agency do to improve your business?
Apart from being able to undertake billboard campaigns, write PR materials, optimize social media ads, or drive your organic leads, a professional, full-service marketing agency in Budapest will be able to tell you what platform you should prioritize to reach the most effective results for your next big project.
If you need fast results to test a new product and get some quick feedback, chances are you will need a PPC (Pay Per Click) campaign, where a campaign can be set up within a few days. Or maybe you’re looking to catch the attention of your target audience with a certain “wow-factor” on social media, or through billboards around cities like Budapest. The agency will handle the complete process of these tasks, such as campaign settings, regular optimization, and the design of creatives.
To be able to provide such a wide range of services, a full-service agency employs a variety of experts in their field, such as graphic designers, creative copywriters, online marketing and SEO experts, social media and PPC professionals, web developers and UI/UX designers, programmers, and so on. Account managers coordinate the work of many people from different fields, so that the marketing agency may do what it does best: offer advertising that works.
What kind of services does a marketing agency provide?
Here are just a few examples among the many things a marketing agency can do to improve your branding activities or drive your sales:
- SEO (search engine optimization): for those looking to play the long game with organic leads through non-paid advertising.
- Corporate brand identity: for those looking for “a fresh coat of paint”, or something built from the ground up.
- Lead generation/conversion optimization: for those looking to get more clients by improving their online presence.
- Marketing planning and strategy: for those looking to get a more comprehensive look at their situation within the industry, and the necessary steps to take to reach their goals.