With the advent of COVID-19, several studies and analyses have been undertaken to evaluate the strength of our economic and business models. This has allowed a rare reflective moment and a re-envisioning of business models and strategies to reflect those that are flexible, effective and relatively immune to any adverse economic effects occasioned by such pandemics. This has necessitated the advancement of tenable means for business owners to recoup any losses, boost sales and secure a return on investment (ROI) in the current COVID -19 crisis and thereafter.
Here’s the silver-lining to this dark cloud- if you want to not only survive but thrive in these times- go digital! The current drastic economic changes have worked to bring digital marketing to the very fore. Marketing is a key business concept and a respectable component of any business success. Whether it’s small, medium or large-scale business enterprises, marketing connects the producer and supplier to their target market and thus helps to boost sales through the roof. So why should one invest in digital marketing at this time? It’s simple, with digital presence you are able to create and entreat a wider customer base that will more than willingly buy from you once the situation stabilizes and things return back to normal.
With the right digital tools, you can identify a cost-effective way to build your customer-base, publicize your product, promote an offer and eventually sell. One recommended tool is Digital signs.
Digital signs are a feature that allows any business to advertise and market its products in a flexible, smart and captivating manner. It is a technical product that incorporates both engineered and software packages to convey tailor made content to target markets at desired times. The feature incorporates text, sounds, graphics, videos and animation to help convey your message on remote LED and LCD screens placed meticulously at ascertained points along the highway, malls, office, restaurant, salon, or anywhere there is human traffic, the list is endless really.
Usually, content is developed and is uploaded to an internet cloud where it can be accessed by various remote devices connected to the cloud. The developer of the content can therefore display the content over networked outdoor or indoor LED screens or similarly networked LCD devices such as tablets or laptops with just a click of a button.
Benefits of Digital Signs
- Versatility in Presentation
Use of digital signs as opposed to conventional advertising means such as newspapers, brochures or physical sign posts, widen the opportunities and possibilities to present content in an intriguing manner, in order to attract the attention of your customer base. An LED Display for instance can be a double-sided one, mounted on a wall, or single-faced. One can also display motion pictures as opposed to being constricted to still images which is still the case with traditional advertising means.
- Live Experiences
The use of digital signs technology helps one tailor make an ‘experience’ for viewers, as the content, graphics and sounds are hand-picked to sync and enhance the message being put across by the advertiser/business owner. The overall effect is that your customers are wowed by the visually captivating display and are more likely to purchase.
To amend or vary content or pricing has never been much easier as this can be done once over the internet and the changes reflect on all networked digital displays in real time. With flexible design features, you can customize whatever you want to with these signs.
- Reactive Marketing
One can change the message severally to be in tandem with the prevailing business conditions for example current business stock or sales promotion or whatever business the owner fancies. The content can also be varied to reflect the current likes, preferences or attractions of your customer base, so that at the end of the day, you’re still in business. For instance, in the fashion industry, trends change with seasons and also current pop culture. You can easily adapt your content and sales pitch to the current trends your customer base love.
- Day partying
This is whereby different messages are communicated at different times of the day over the same digital display screens. This helps to specifically target the different clientele who are present at different time frames and thus ultimately maximize on profits.
Despite the initial cost in set up, this technology promises sustained return on investment, as it can be used for years to display various content. Indeed, it is a worthwhile investment.