Have you noticed recently that less traffic is coming to your website? This can be alarming and it can affect the success of your business. But, this is not something that you need to spend sleepless nights worrying about. Instead, know that with the right strategy, tools and help, you can make sure that your website traffic increases again.
Here are some reasons why your website traffic might have dropped recently and how you can fix the problem.
There has been an Algorithm Update
Google is known to change its algorithm on a regular basis. These updates are made with the aim of making searches easier and better for internet users. But, you might notice that there is less traffic coming to your website because of it. This is going to be true if you have note updated your website in a while. So, in order to change this problem, you are going to have to brush up on the latest algorithm updates and change your site. It can be a lot of work to keep up with all of the changes made by Google and this is where a SEO agency like ClickSlice can help you.
Using the Wrong Keywords
Keywords change all the time. But, the problem is, not a lot of businesses are updating their website on a regular basis. This can mean that you originally included keywords in your content. But, they are no longer relevant to make sure that your website ranks highly on Google. So, what does this mean? Well, if you want to ensure that your traffic goes up again, you need to update your content. This is something that you have to do on a regular basis to make sure that it is effective. Know that keywords have evolved and there are now phrases and sentences you should include.
You Have a Manual Action
One of the reasons your website traffic might have dropped is because you have a manual action against you. This is not good news and it means that you have broken the rules of Google. As a consequence, your website can suffer. Being penalised by Google is not good and you will know if this happens because you are still ranking on Yahoo and Bing. In order to stop this from happening, you need to get the penalty removed. This means fixing the problem. Ensure that you read the guidelines and follow them.
For example, If you use outdated links or ones that are classed as risky, Google can penalise you. After all, their main priority is keeping people safe and happy when they are surfing the web. In order to remove this penalty, you need to fix the links and provide better quality ones for your site.
Your Competitors are Better
It does not matter what market you are in, you are going to have competition online. So, it may be a case that your competitors are doing better than you and customers are heading over there instead of visiting your website. In particular, if you have not invested a lot of time and effort into your website recently, this will start to happen.
The first thing you can do is go and check out your competitors. Consider their link building strategies and what they are doing in terms of content marketing. Perhaps you can get a few ideas and make relevant changes to your website. If you want the traffic to return, you have to make big changes and make your site better than your competitors.
Slow Page Speeds
Do you know how long your website takes to load? This can seem like a simple and unimportant question. But, it is actually very important for a number of reasons. First of all, we are in the age of technology. People want information fast and they are not going to wait around to get it. This is particularly true if there is a lot of competition. Consequently, if your website does not load quickly and within a few seconds, customers move on to get what they need. In addition, if your page speed is slow and you have high bounce rates this might affect your ranking on Google. So, less people could be discovering your website too.
Content is Outdated
Again, you cannot afford to leave your website untouched for years. You will soon lose traffic because your content becomes irrelevant. You want to provide value to your customers and not simply fill webpages. In order to make your website more enjoyable and relevant update your content. You also want to be adding content on a regular basis.
