As a successful adviser to the technology you and your business have no problem landing consulting gigs for decent clients, and your marketing agency are doing a fine job of helping you stand out from the crowd. So why hire a Tech PR firm?
New experts arise all the time, particularly as technologies develop and concerns over security, hacks, AI, and cryptocurrency hit the mainstream media. Have you wondered how certain people seem to manage to get interviewed by the major media outlets like the Wall Street Journal, USA Today and the Chicago Tribune when they’ve got no more cache as an expert in this field as you have? Can you imagine the benefits of being that expert, the business opportunities that arise from it?
This is where a Tech PR Firm adds further value to your already successful business, and to your marketing strategy.
How Does a Tech PR Firm Raise Your Value in the Industry?
Well, it’s obvious that journalists will interview and quote whoever they believe to be an expert in the field, who can help them to communicate their message in a manner that their audience will understand. If your Public Relations Agency demonstrate to journalists that you are that expert, then they will look no further for a quote or interview for their latest technology piece.
How do they do that? Utilising unique software a good Tech PR firm anticipates the needs of journalists by following keywords in the breaking news cycles, providing them with information and resources often before they themselves know a topic is about to become the discussion of the day across media. Journalists obviously love this proactive approach to media pitching as it gives them a head start on their peers to publish articles and posts on the tech subject of that cycle.
Sustained efforts through a strategic media relations campaign should result in increased coverage for you and your business. Your PR company will continue to map your top keywords and link you to trending news stories ahead of your competitors.
What Type of Results Should You See?
Pitched by your Tech PR firm as the expert for the tech sectors where you specialize, you can expect to be quoted and cited across several media outlets, with the result being contact by prospective clients, and a large increase in traffic to your website.
Long term affects of being the go-to expert in your field are obvious, you will see an increase in business, and you will continue to grow your social media following.
As part of a wider strategy to build your reputation and expertise in your area of tech, a proactive data-driven public relations campaign managed by a Tech PR company is a valuable tool which may well springboard your reputation to new heights and transform your company revenues within a very short period of time. Good media coverage is very good value and is a long term asset that you can use in your own marketing collateral to back up your claims of being a market leader.