Digital marketing is the growing trend in today’s generation, with evolvement in technology and the internet being the savior of every task, marketing has also taken shape virtually. There are various strategies used digitally to make your business rank higher than other competitive businesses out there. A digital marketing funnel is one such combination technique used by the developers to bring about traffic to your website or business, and nurture their wants to maximize their wants to retain them as customers. They help your site to drive in traffic automatically by grouping the process into a few stages.
Three components or breakups of digital marketing sales are:
Defining an objective of the business
When you start with a funnel, you need to plan out certain actions and do detailed research before you start to make sure you acquire the maximum efficiency from your set standards. You need to track down your competitor’s market, develop smart goals, and understand your customer’s persona before initiating with the funnel.
Bringing in traffic to your funnel by marketing digital techniques
Traffic has to find its way into the channel from multiple sources, these can be social media platforms, search engines, email campaigns, advertisements, online or offline events, etc. the funnel uses these sources to bring in traffic from these areas into the marketing funnel.
Social Media marketing – It is a great step to drive traffic to your website with very simple steps. Three Es that helps in social media marketing are ‘Educate’, ‘Entertain’, and ‘Engage’. You will have to educate your users about your products and services, entertain their wants and fulfill their criteria, and engage with them virtually through comments, posts, quizzes, etc.
Keep your customers updated, it is very important to keep a connection with your users, try to upload posts regularly and keep them updated with every related content regarding your business, spreading marketing digital with your content.
Advertising – Advertising is available in many forms, ranging from Facebook ads to Google ads. You can use any medium, the objective remains the same to drive relevant traffic to your business’s website.
Email marketing – Chatbot integrations are significant these days to bring in traffic to the website, emails are a trusted source for almost every person out there in the world. When a customer installs or logs in to any website or event, their contact info especially email address is captured to be used for sending automated emails afterward.
Marketing events – It becomes a necessity to conduct events, in order to drive in people to the understanding of your products or services. You can conduct online webinars or engage with customers through a charity meet or any other gaming session. You can also conduct online motivational or informative sessions and use the medium as capturing a relevant audience.
Shifting traffic from the top to the extreme bottom of the funnel.
The sales funnel is the ultimate element, having three subparts as well. The main function here is to invite the visitor to the traffic and get their information filled up, and offer them a worthy exchange such as e-books, webinars, promotional offers, or discounts on products.
The stage is all set for you to create your own digital marketing funnel, just know the basics, and follow the steps to get through everything in a detailed manner. The digital marketing industry watches the marketing funnel as a core concept that takes a business forward in achieving its objectives and goals.