Improving the digital product is a priority of every software provider. To make a justified decision that will make a positive difference for your users, it’s worth trying the product discovery process. Here’s how you can benefit from it.
If you’re reading this, you most likely have already created a digital product, or you’re thinking about taking this step. What is your motivation, if you don’t mind asking? Modern companies – regardless of their profile – are often pressured to develop digital products to avoid staying behind the competition.
They often end up with an app that exists to exist and not necessarily solve the problems of their users. This way, even if it has a pretty interface and some cool features, it gets deleted in a relatively short time.
The product discovery process allows the companies to avoid it. As a result, it cuts the risk related to product development, including the implementation of innovations and new features in already existing apps.
What is product discovery?
Product discovery is a process during which the product, design and development team researches the needs of the product’s potential users and comes up with solutions. Focusing on the architecture, methodology, and the creation itself is a domain of the Product Delivery phase. During the product discovery phase, the team brainstorms, tests, and gathers customer feedback.
Both phases are essential to any product development process. But it’s during the discovery phase that the product team defines functionalities of the MVP (minimum viable product) and makes decisions that facilitate fulfilling project goals.
Product discovery workshop – for whom?
Product discovery is a crucial part of any product strategy. Since it may determine the success of your project, it’s worth investing in it. The workshop is an investment that returns, since it gives the product teams and product managers the tools and methodologies to use in future projects. They may help them make the most out of user research and user feedback, wire framing, brainstorming sessions, and other essential parts of the process.
In most cases, digital products are always evolving. With such a rapid tempo of the industry’s evolution, the expiry date of the software is short. If you don’t update it and adjust its features to the market’s specifics, it may turn out that it soon becomes a no-go. That’s why continuous product discovery is not a one-time method but a process applicable to both the products developed from scratch and those that function on the market for some time already.
When searching for a custom software front end development partner, it’s worth choosing a company that offers product discovery workshop in order to be able to develop the product independently in the future.