Do you know how many people use YouTube today? As of June 2021, there are 122 million active daily users of YouTube. And these viewers spend around 18 minutes a day on the platform. So, imagine what would happen if these many viewers watch your videos and head to your website thereafter; the possibilities for your business can be endless.
However, you can only achieve a great number of viewers when you utilise effective youtube SEO strategies that digital marketing agencies provide. And one of these tactics is optimising your video metadata.
But how can you do this? Read on and find out.
What Is Video Metadata?
Metadata is the information you put along with a video so it can be identified and defined based on its subject. This way, the video can be categorised accordingly.
When it comes to YouTube videos, metadata refers to the title, description and tags that you enter to help define it. And optimising these parts of your video will help improve its ranking on search engine results pages.
This can be very helpful in reaching your target audience. However, you need to create video content that will interest your audience first because no matter how much you optimise your videos’ metadata, your audience will leave after a few seconds if they don’t like what they see.
Ways to Optimise Video Metadata
Now, if you have the content that will engage your audience, optimising your video metadata comes next, and here’s how you do it:
- Use the Correct Title
Use a concise title that tells people exactly what your video is about. In order to do that, search for key phrases using YouTube’s Keyword Suggestion Tool to know which phrases people use the most when searching for videos. But, remember to use the precise phrase or the exact match to your title; don’t force the keywords into it, and instead, make it sound natural.
- Enter a Description of Your Video Content
The text below a YouTube video is its description. Each of your videos has it, and you need to make use of it as it is one way to help people find your content.
When you write the description effectively, people will know what your video is all about, no matter how short or lengthy it is. Add key phrases in your description and aim for 250 words. However, one thing to remember about writing it is to always include a relevant link, such as your company’s homepage, so people will easily find you. Besides, include the key phrases on the first few lines since that’s what people see first. The rest of the sentences might be hidden if your description is a bit lengthy.
- Add Tags
Did you know you can add 20 tags to your videos? Doing so is a great help to let people discover your videos. Just make sure the tags you use are relevant to your content, or else you’ll lose viewers.
As one of the world’s most popular social media platforms, YouTube can provide amazing benefits to your business. But unfortunately, just having a YouTube channel does not necessarily mean that users of the platform always watch your videos. In fact, you may not have any viewers at all, which is why you need a digital marketing company to back you up with effective youtube SEO strategies like optimising video metadata. When you achieve this and other means of optimising your YouTube videos, you might just create a traffic jam on your YouTube channel, and that’s one of the best things that can happen.