Web design is a rapidly changing field, with emerging trends popping up now and then. While keeping up with the changes can be overwhelming, with professional services, your site can be continually developed, integrating the latest measures that drive more traffic to your site. For eCommerce websites, especially, having a fully-functional, professionally designed website is significant. With such a professional design, your website enhances your business’ reputation, credibility, as well as provides a seamless experience as users navigate from one page to the next.
While running a website, you need to identify the most practical trends that enhance your site’s performance. Here is a quick look at the top must-have trends as you go all-out to keep up with the changes.
Video background
Unlike pictures and words, moving objects are more attractive. With a video background, your site can quickly capture the visitors’ attention, especially compared to the all-over text. Short but precise videos are an excellent way of providing vital information to your site’s visitor. The trick here is to use high-quality videos with clear audio, features you won’t sacrifice if you opt for professional design services.
Captivating color gradient
Varying colors are associated with specific emotions, and as you work towards a captivating color scheme for your website, using color gradation in design can help your branding efforts. Even if your brand doesn’t have a mixture of colors, with a rich, layered structure, you can achieve a captivating gradient that is not only aesthetically appealing but also consistently communicates your brand’s tone. Bright gradients are making a comeback. With a combination of quality images, your site can capture the visitors’ attention within the first few seconds needed to decide whether to stay or move on to another website.
Innovative typography
With carefully selected fonts, you can play around with adventurous and bold typography to see what matches your brand. Using such a unique yet adventurous, bold typography, you can easily capture your traffic’s attention and ignite a sense of your brand. Today, most brands are adopting specific fonts, and repeatedly seeing them impacts their brand awareness campaigns. You can even associate some fonts to certain brands, showing how significant innovative typography can work in your brand’s favor.
Fast and responsive design
It takes a few seconds for website visitors to determine if they will continue to a page or not. As such, your website should load fast to ensure their attention is captured, and with a responsive site, browse through. While considering a site’s responsiveness, among the primary concerns is how mobile-optimized the site is. Mobile devices continue to be users’ favorite over the PC, and as you work towards a productive website,
mobile-optimization is a must. Mobile-optimized sites not only offer a seamless experience across varying screen sizes but also help in ranking better on search engines.
A website’s performance is highly reliant on the aesthetic value and its usability. With the “less is more norm,” professional web designers adopt measures to ensure that a site offers a smooth experience without compromising on its functionalities. As you strive to include emerging trends, don’t be carried away to the point of jeopardizing your website’s usability.
