A great caption on Instagram will have context, for showing off the personality of the brand, entertaining the audience and compelling people for taking action. These captions can include around 2000 characters including almost 30 hashtags and emojis.
Obviously, this doesn’t mean that the captions must be filled with hashtags only or with cryptic emojis. Your caption, like another sort of web writing, should be eye-catching and easy to follow. It must speak to the audience also.
Here are some tips to write good captions on Instagram.
1. Knowing your audience
The Instagram demographics tell you that the people who belong to various income brackets use this platform and Instagram is more famous among females as compared to males. However, these are wide strokes. Buy Instagram Likes ,More you know about your audience, easier it will be to make your marketing strategy on Instagram to meet their expectations and needs. Build your audience personas including the fundamental details regarding your goals, targeted customers and brand awareness.
2. Create a brand voice
For a wider social marketing strategy, if you didn’t identify your brand voice still, ask yourself: what are the values and attributes you want your brand to encamps?
Create a list and then use it for shaping your brand voice.
Also, you can try using some adjectives which illustrate your brand and use them for finding a right tone. “authoritative,” “bold,” and “curious” may make a sense, if you own a travel brand.
In general, it is not expected on Instagram to use a serious or formal tone. Of course, your tone depends on your audience and industry, but you must try to keep everything light.
3. Consider length
Always remember that many people scroll down their feed at a fast pace. If you have any doubt regarding the length of your caption, make it precise. Provide a context where it is needed, but let your post speak for itself, where it can. For displaying your full caption, it is recommended to use 125 characters on Instagram.
4. Place the highly important words at the start of your caption
Once again, in user’s feed captions get cut off after a few lines. Thus you need to convey the key points or CTAs right away. Place hashtags and @mentions at the end of your caption. And, starting with the highly important words is also good for your captions. Make the reader hooked in and provided a reason for tapping on “more.”
Instagram caption ideas
Now is the time to read some good captions to get some unique ideas. After knowing the ways of writing good captions, it is essential to look for some of the highly effective captions that are used by famous brands for engaging with the audience.
The CTA caption
Use compelling captions like Airbnb. They use an always-rotating URL within their bio to make followers for clicking on “more” to get more info and to see their recent Instagram story.
The behind-the-scenes caption
You can use the caption to describe the scenes on Instagram. Lush cosmetics use this way to explain about their products in the captions.
The giveaway or contest caption
Other than the free stuff, there are some things which are more appealing to Instagram. If you run a contest on , promote it by using the caption by elaborating it to your audience how they can participate and win it.
The storytelling caption
Use the generous word count given for captions on Instagram if you need to include context in it, as Humans of New York do for making their story captions highly attractive.
Instagram caption tools
Following are some tools and apps for helping you to make the best captions for Instagram:
This app can help you to come up with amazing ideas to make captions. It is like the predictive search engine. Write the keywords that relate with your content and this app will generate a list including the recommended captions.
While you must continue to strive for uniqueness, you can use this app like an innovative springboard. Make use of the recommendations, but never copy them as it is. Be genuine for standing out in the crowd.
Hemingway is the desktop tool, named after Ernest Hemingway, used for making the writing clear and bold. It performs the analysis of text and by using coloring highlights, points out the places where your writings are indulgent or sloppy. This lets you to correct the run-on phrases and to swap out the unnecessary difficult words, altering them into simpler ones.
This tool catches the errors which many conventional spell checking tool miss – everything including the wrong use of grammar to inconsistent tenses. This tool will offer the synonym suggestions for helping you to add a variety in your writing.