Trade shows are an essential part of any company’s marketing mix. Being an exhibitor at a trade show gives you a unique chance to meet face-to-face with potential clients and display your competitive advantage. Visitor attendance at trade shows are incredibly high, and B2B marketers hold trade shows as having one of the highest ROI. However, as trade shows are highly competitive, you need to ensure your trade show displays stand out against the opposition.
How to Make Your Trade Show Displays Stand Out
When you are competing with dozens of competitors, you need to ensure that you stand out and make an impression on potential clients. While giveaways always attract a crowd to your booth, do not forget that almost every company is following this tactic. Instead, it is recommended you take that budget and put it into an engaging display.
An effective and engaging trade show display will follow a few simple rules. First, be clear about what your company does so a person walking by can get a sense if you are relevant to them or not. Secondly, try to stand out. While many companies opt for subtle colors such as grey and white, you can have a bold design with bright colors. Next, ensure that you brand everything on your trade show displays. Include consistent branding on everything that you hand out from pens to business cards. This will help vastly with brand recognition. And, if possible, have a fun element to your trade show displays. You have to ask yourself will customers remember the trade show displays with a booth and laptop? Or, will they remember the one with a fun game or tech piece in the corner?
Find the Right Vendor for Your Trade Show Displays
Your trade show displays have the potential to bring in significant revenue. The right trade show display vendor can help you create a display that will stand out against the competition.
Expo Marketing creates award-winning exhibits that are designed to inspire and engage your audience. Established in 1991, and located in Orange County, Expo Marketing is an industry leader, offering innovative designs that have proven to work for our customers. We create amazing, customized solutions for various trade shows across the United States. Expo Marketing will help you identify the right trade show displays for your brand. Let us answer which type of display you should have, if you should rent or buy, and any other questions you may have.
At Expo Marketing, we offer full-package services that go above and beyond. We offer a team of support to help you throughout the trade show exhibit process. We can design your exhibit, produce graphic designs that tell your brand story, a project management team that takes you through the entire trade show process, custom booth construction or custom booth rentals, booth staging, and on-site supervision. We can even include audio and visual aspects to your trade show displays. This will have a significant impact on audiences and make your brand incredibly memorable.
Unlike other competitors on the market, Expo Marketing will take you through every step of the trade show process to ensure you get the maximum results from your trade show display marketing. Our approach is so personalized and detailed, and our design ability is unrivaled in their industry
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