The way a website is designed can either support or hurt the brand. This is the face of your business. Something your potential and current customers will see before they have a chance to talk to any representative or order a product. Below are seven ways to ensure the best web and graphic design for your website.
- Mobile Responsiveness
wIt is imperative that all websites be mobile-friendly in this digital generation. According to Statista, 52.2% of all website traffic generated in 2018 was on a mobile device. This means if your site is not responsive then you are missing out on over half of all website traffic. There are many website template designs that include mobile responsiveness, guaranteeing your site can be seen on all platforms.
- Ease of Navigation
When designing your website, it’s important to implement the “three-click rule.” In theory, the “three-click rule” suggests that a user searching on a website should be able to find information in three clicks or less. This improves the user experience and increases the amount of time spent on your website. Nothing frustrates a user more than not being able to find what they’re looking for, especially if it’s specific to your business. The information, you offer to your users, needs to be easy to find and not lead them on a wild chase only to get them to give up and never return to your site.
- Visual Design
The colors and images used in designing your website need to be pleasing to the user. Loud colors can create distractions and make it difficult to read text. It’s best to create a color combination that is balanced. White space is good, as it declutters. This is important when adding images to your website too. More is not better. This is the category that you can showcase to users what you do with examples of products or company logos you’ve worked with. It gives a taste of what your brand is all about. The colors should align with your logo and company represent. It wouldn’t make sense to have a hot pink banner on your website, if your colors are grey, red and black. Consistency is important with visual designs.
- Load Time
A website is an extension of your brand, so you don’t want your brand to look unprofessional or non-legitimate. Proofread everything you add to your website. Users will question how valid your company is if there are typos and incorrect grammar on your site. Proofreading is an easy way to avoid any hesitancy of validation on your company. It’s also important to use easy to read text, relevant keywords for SEO and incorporate headlines on your pages. When keywords and text are readable, your site will rank higher on search engines. This makes your site easier to find when users type in relevant keywords that are related to your company.
- Content Communication
All the content on your website needs to be clear and concise for the users. If content is clearly written and relevant to your audience, you can increase the amount of time each user spends on your site. The information needs to be organized and easy to find on your website. If you need help transforming your communication works, Designrr repurposes content to reach more of your target audience.
Going hand in hand with visual design, the framework of your site is best when it’s simple. Too many call-to-actions and other distractions take the users away from your website, ultimately hurting your brand. Aligning your website to your brand is important so you don’t confuse your users and potential customers. The goal is to make the user experience easy and successful in finding information. Adding unnecessary designs or pop-up functions will cause frustrations and an increase in bounce rate.
Ensuring the best web and graphic design for your website is easy when following these seven tips. It’s also important to think of how you want to convey your brand to users and how you would like a website to function if you were to use it. Simplicity, clear content creation and mobile responsiveness are key ways to make the user experience a positive one and keep them coming back.